The most comprehensive
URL Shortener API

Create intelligent short links with universal deep links, custom domains, compliance-ready URLs, and powerful analytics.

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API Endpoint

POST /api/v1/links/create

App Deep Link

iOS & Android Routing

Web Fallback

Global Load Balancing

Everything you need for link management

Create intelligent deep links that seamlessly redirect users to your mobile app or website with full compliance and tracking.

100%

Universal Deep Links

Create intelligent deep links that seamlessly redirect users to your mobile app or website with 100% accuracy.

Regulatory-Compliant

Easily generate URLs that are regulatory compliant, protecting your SMS campaigns from being blocked by carriers.

Smart App Detection

Automatically detect if your app is installed and route users to provide a seamless app-to-web fallback experience.

Custom Headers & Domains

Create short links with custom HEADER formats and use your own branded domains for maximum flexibility.

Analytics & Attribution

Track deep link performance, user journeys, and conversion attribution across platforms.

iOS user

Android user

Web fallback

24x7 Enterprise Support

Round-the-clock support for enterprise customers with dedicated account management, priority resolution, and custom integration assistance. We are always here to help you scale.

Dedicated Team

Bridge Your Web & Mobile Experiences Seamlessly

Hover over the smart link below to see how Smler routes your traffic based on context and device.

Smart Link

smler.io/product

iOS/Android App

Opens directly in app

Web Fallback

Redirects to website

Analytics

Tracks all interactions

Simple Pricing

Scale with your growth
✨

⭐️

Start for free, upgrade when you need to.

Free

For testing and personal projects.

₹0 /month

15,000 active links/mo

10 API calls/min

15 days URL Expiry

Basic Deep Links

Email Support

Team

Startups & small teams.

₹99 /month

75,000 active links/mo

Unlimited API calls

1 Branded Domain

Analytics (90 days)

Email Support

Business

Large businesses & scale.

₹249 /month

2,50,000 active links/mo

5 Branded Domains

Analytics (1 Year)

Deferred Deep Links

Email Support

Enterprise Volume Based

Tailored for very large businesses & enterprises with heavy messaging traffic requiring custom SLAs and dedicated support.

Unlimited Links & API

Custom URL Expiry

Unlimited Domains

Dedicated Support

✦

❖

Frequently Asked Questions

Your questions answered

Can't find what you're looking for? Contact our customer support team

What is Link-Level Analytics on Smler?

Link-Level Analytics allows you to track detailed metrics for each link, including location (city, state, country), device type, browser, operating system, and more. You can also visualize the data on an interactive world map and access hourly or daily performance insights.

How can I enable Link-Level Analytics for my links?

While creating a new link, simply check the 'Link-Level Analytics' option. Once enabled, Smler will automatically store and organize analytics data for that link, accessible through tables and graphs.

What is Bulk Shortening, and how does it work?

Bulk Shortening allows you to create multiple short URLs in one go by uploading a CSV or XLSX file. Smler processes the data and generates short URLs for all entries, making it easier to manage large-scale URL creation.

How do I use Root Routing with Smler?

Root Routing allows you to redirect users from the root domain of your shortened URL to a specific page of your choice. Simply configure the root route in your settings, and all traffic to the root domain will be routed accordingly.

Can I share a billing plan with my team on Smler?

Yes, Smler allows you to share a billing plan with up to 5 team members. This feature is perfect for organizations and teams working collaboratively, enabling all users to share a single plan and streamline expenses.

Can't find what you're looking for? Contact our customer support team

The most comprehensive
URL Shortener API